blogSTAR climbs the world internet ranks

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vendee.jpg

Vendeeglobe.org daily Traffic Rank Trend

The internet is sure a big place and to use an appropriate analogy, it is easy to feel like a drop in an ocean. Google, the number 1 site in the world, attracts 30% of the internet users which is over 1.5 billion people, that’s right we finally have more internet users than Chinese people.

So what’s the share of this for a sailing website? Instinctively the answer is quite simple, little, but a lot has to be said about the audience of a sailing site, that’s were I start flattering you, reader, because you are a lot more educated, rich and interesting. I would love to say you are prettier too, but I didn’t find any published statistics on this.

However, the VendeeGlobe.org website is a prime example of how things are slowly changing, sailing attracts far more internet users than it used to and suddenly the statistics look interesting. The Vendee had 150 million pages visited over the three months of the race and for the first time ever for a site of this type it made it in the world’s top 10,000 which if you leverage by the quality of the audience it attracts it's an amazing result.

Well, now the dreaded question, what’s blogSTAR do to do with the Vendee and world’s rankings and a 1.5 billion users market? If your answer is nothing you might find this interesting.

The graph above show the reach of the Vendeeglobe.org website building up and during the race. It is clear that despite all the effort that goes into building such a slick and professional look, nothing much happens until the race starts, then, boom! The accesses multiply vertically. Well, it makes sense, it’s a sporting event site, not one dedicated to cooking recipes.

Vendeeglobe.org ranked about 8 thousandth in the world during the race, but didn’t even swow on the radar screen until 2 weeks before the race when for the first time it ranked within the first 100,000 sites on the planet.

blogSTAR was officially launched on Monday 2nd of March although some of you saw the early development pages. In under three weeks, according to Alexa, the web information company, from the launch the ranking shot from 2,500,000th (yes, same as your grandma’s recipe blog) to 800,000th and the accesses are growing very steeply. So, with just under 10 weeks to go to the start of the race blogSTAR is racing it’s own competition to break through the 100,000th place then, fingers crossed, it will shoot up with the start.

It will not be at the same level of the Vendee site as the resources available are a zillionth (apparently only Chuck Norris can divide by zero) but our declared target is to reach 10% of that traffic. Unrealistic? We just broke the 100,000 barrier in Italy where we are the first site that ever bothered publishing content dedicated to a race not just in the language of the winner and English, but also of the other competitors. Stay tuned, it could be an underdog’s success story straight from the derelict slums of the City during the credit crunch.

Go blogSTAR!!!

Go blogSTAR!!!